Scalable Paid Acquisition & Creative Testing Engine for Pakistan's Dermatological Pharmaceutical Brand
Fixed CAC discipline, clinical trust funnels, and high-margin product bundling for Cetawell, AC Spot Clear, and Bonita.
Key Impact Metrics
The Challenge: High Ad Waste, Uncontrolled CAC & Educational Hurdles
StayWell Pharma produces clinically proven dermatological solutions (Cetawell moisturizing lines, AC Spot Clear acne regimens, Bonita rejuvenation creams), but faced serious hurdles in scaling digital acquisition across Pakistan:
The Solution: Systematic Derma-Ad Creative Protocol & CAC-Constrained Scale
DevScale deployed a performance marketing system tailored for pharmaceutical-grade skincare:
Systematic Creative Engine
Creative EngineShipped 8 new clinical hook variations per week testing active ingredient benefits (Cetawell, AC Spot Clear), dermatologist recommendations, and problem-solution routines.
Fixed CAC Account Architecture
CAC DisciplineConsolidated CBO bidding structures with automated stop-loss rules to ensure every customer acquisition stayed strictly under agreed CAC thresholds.
Clinical Landing & Education Funnels
Conversion FunnelsDesigned high-converting, concern-specific landing experiences with ingredient transparency, before/after clinical documentation, and pharmacist FAQs.
Full-Funnel Google Search Capture
Search SynergyCaptured high-intent bottom-of-funnel searchers querying specific dermatological symptoms, active ingredients, and brand terms.
Engineered for Growth & Seamless Operations
Clinical Concern-First Angles
Science-backed education that establishes immediate medical trust.
Targeted ad creatives organized by specific dermatological conditions (cystic acne, barrier repair, post-inflammatory hyperpigmentation) rather than generic beauty claims.
- Symptom-to-solution video ads
- Active ingredient transparency breakdowns
- Pharmacist & clinical recommendation angles
Strict CAC Guardrails & Margin Protection
Scale with math, not hope.
Automated bidding and budget rules that dynamically pause underperforming creative variations while scaling winners without letting CPA drift.
- Agreed CAC ceilings enforced weekly
- Automated budget reallocation scripts
- Blended contribution margin tracking
Multi-Product Dermatological Bundles
Transform single-item purchasers into complete regimen subscribers.
Engineered complete care regimens (e.g. Cleanser + Serum + Barrier Repair Cream) that lifted basket sizes and improved customer outcome satisfaction.
- Regimen-based bundle marketing
- Free nationwide shipping thresholds
- High-frequency replenishment triggers
Board-Ready Unit Economics Reporting
Total executive clarity on ad spend and profitability.
Consolidated weekly dashboards detailing spend by SKU, new customer acquisition cost, retention rates, and blended marketing efficiency ratio (MER).
- Weekly MER & CAC reporting
- First-party attribution verification
- SKU-level margin breakdown
DevScale brought the exact discipline and scientific testing methodology our pharmaceutical brand needed. Their creative pipeline and strict CAC controls gave us total confidence to scale our digital presence profitably.
Ready to scale your ecommerce store?
Whether you need a custom Shopify build, a high-converting CRO audit, or a creative scale engine — let's build something impactful together.